When it comes to databases, the whole is often greater than the sum of its parts. Creating a whole picture of customers is the next big data project for many established companies, and it's a task that's fraught with ethical and legal risk. Imagine that you're a hotel owner. You know which of your guests stay with you, based on a loyalty program you run. But you don't know those guests' travel habits once they leave your lobby. If only you could join what you know about your customers with what others know, you could implement marvelous new marketing and support offerings.
One join to rule them all
One join to rule them all
One join to rule them all
When it comes to databases, the whole is often greater than the sum of its parts. Creating a whole picture of customers is the next big data project for many established companies, and it's a task that's fraught with ethical and legal risk. Imagine that you're a hotel owner. You know which of your guests stay with you, based on a loyalty program you run. But you don't know those guests' travel habits once they leave your lobby. If only you could join what you know about your customers with what others know, you could implement marvelous new marketing and support offerings.