Many modern approaches to data analysis rely on crunching metadata, without peering into the actual content of a customer's record. For example, you might look at whether the person provided their zip code, without actually looking at the zip code, and use that as an input into some kind of mathematical model.
The perils of metadata and privacy
The perils of metadata and privacy
The perils of metadata and privacy
Many modern approaches to data analysis rely on crunching metadata, without peering into the actual content of a customer's record. For example, you might look at whether the person provided their zip code, without actually looking at the zip code, and use that as an input into some kind of mathematical model.