Netflix has always made recommendations based on categories ("upbeat romantic comedies") but this April 1st, the company decided to take things to a whole new level with its overly precise categorizations. I was discussing this prank over lunch this week, and folks I was with pointed out that the company has a "movie genome" model similar to "music genomes" of Spotify or Pandora. Netflix categorizes its movies by specific "genes" that can be used to define a movie—not just genres like "action" and "horror" but also things like "a strong female lead."
Policing the mental genome
Policing the mental genome
Policing the mental genome
Netflix has always made recommendations based on categories ("upbeat romantic comedies") but this April 1st, the company decided to take things to a whole new level with its overly precise categorizations. I was discussing this prank over lunch this week, and folks I was with pointed out that the company has a "movie genome" model similar to "music genomes" of Spotify or Pandora. Netflix categorizes its movies by specific "genes" that can be used to define a movie—not just genres like "action" and "horror" but also things like "a strong female lead."